A compilation of African nations and the portion of their income allocated to iPhone purchases.



We present a compilation of African countries and their respective proportions of annual income allocated towards the purchase of iPhones. This data is generously provided by CompareDial, a reputable website specializing in phone and SIM contract comparisons.


Calculations regarding work hours and workdays assume a standard 8-hour workday, five days a week. It is worth noting that the iPhone holds an unparalleled status within the smartphone industry, boasting an ardent following unrivaled by any other brand. Over time, iPhones have been masterfully marketed by Apple as symbols of aspiration and success. Consequently, many individuals, particularly in developing economies, perceive iPhone ownership as a demonstration of prosperity.


With each new iPhone generation's launch, Apple consistently achieves remarkable sales figures. However, the iPhone's luxury status is undeniable, and it continues to command a premium price.



This raises a pertinent question: who invests in this prestigious brand despite its steep price point? To provide context, flagship phones from prominent brands retailed for an average of $300 to $500 five years ago. Presently, these prices have more than doubled for base models of flagship phones, largely attributed to Apple's influence. Nevertheless, Apple's market share varies considerably by region, indicating that some countries exhibit a stronger affinity for iPhones than others. Africa, with its diverse economic landscape, is no exception to this phenomenon.


While iPhones resonate with certain African countries as symbols of exclusivity and prestige, others remain less influenced by Apple's appeal. In these regions, complex socio-economic factors limit Apple's market presence. For those African nations that have embraced Apple's trending ecosystem, we present insights into the proportion of their annual income required to acquire the latest iPhone.


This data is generously provided by CompareDial, a reputable website specializing in phone and SIM contract comparisons. The information utilized in compiling this list draws from yearly median salary data sourced from a combination of World in Data, The World Bank DataBank, and respective government and ministry data.


Work hours and workdays calculations are based on the assumption of an 8-hour work shift conducted five days a week. Furthermore, the iPhone model referenced in this analysis is the base model of the iPhone 15 (128GB), priced at $1,428.29 USD after accounting for taxes.


For an in-depth examination of the data, please see below:




Nigeria: Ranking as the third-least affordable country globally to acquire an iPhone 15, a Nigerian citizen would need to allocate a significant portion of their annual income toward purchasing the base model iPhone 15 128GB. This equates to approximately 35% of their work or 24% of their yearly income. Notably, Nigeria also ranks as the fifth-most expensive country globally for this iPhone model, with the base model priced at $1,428.29 USD post-tax. The highest-tier model, the iPhone 15 Pro Max 1TB, commands a price of $3,145.11 USD, equivalent to 131.74% of the average annual salary.


Kenya: On a global scale, Kenya is the fourth-least affordable country to acquire an iPhone 15. Kenyan citizens would need to allocate a significant portion of their annual income, approximately 32% of their work or 20% of their yearly earnings, to purchase the base model iPhone 15 128GB. Additionally, Kenya ranks as the eighth-most expensive country globally for this iPhone model, priced at $1,428.29 USD after taxes. The highest-tier model, the iPhone 15 Pro Max 1TB, carries a price tag of $2,917.82 USD, equivalent to 122.91% of the average annual salary.

Tunisia: Tunisia is the sixth-least affordable country in the world to purchase an iPhone 15. A Tunisian citizen needs to spend approximately 38% of their work or 29% of their yearly salary to purchase the base model iPhone 15 128GB. In terms of price, Tunisia is the third most expensive country globally for an iPhone 15, with the base model iPhone 15 128GB totaling $1,428.29 USD after taxes. The most expensive model, the iPhone 15 Pro Max 1TB, costs $3,367.57 USD, which is 106.14% of a yearly salary.

Morocco: Morocco is the seventh-least affordable country in the world to purchase an iPhone 15. A Moroccan citizen needs to spend approximately 36% of their work or 27% of their yearly salary to purchase the base model iPhone 15 128GB. In terms of price, Morocco is the sixteenth most expensive country globally for an iPhone 15, with the base model iPhone 15 128GB totaling $1,428.29 USD after taxes. The most expensive model, the iPhone 15 Pro Max 1TB, costs $2,500.54 USD, equivalent to 99.15% of a yearly salary.


Egypt: Egypt is the eighth-least affordable country in the world to purchase an iPhone 15. An Egyptian citizen needs to spend approximately 33% of their work or 20% of their yearly salary to purchase the base model iPhone 15 128GB. In terms of price, Egypt is the eleventh most expensive country globally for an iPhone 15, with the base model iPhone 15 128GB totaling $1,428.29 USD after taxes. The most expensive model, the iPhone 15 Pro Max 1TB, costs $2,778.62 USD, equivalent to 92.64% of a yearly salary.

Namibia: Namibia is the ninth-least affordable country in the world to purchase an iPhone 15. A Namibian citizen needs to spend approximately 37% of their work or 28% of their yearly salary to purchase the base model iPhone 15 128GB. In terms of price, Namibia is the seventh most expensive country globally for an iPhone 15, with the base model iPhone 15 128GB totaling $1,428.29 USD after taxes. The most expensive model, the iPhone 15 Pro Max 1TB, costs $2,929.75 USD, equivalent to 89.26% of a yearly salary.


South Africa: South Africa is the twenty-fourth least affordable country in the world to purchase an iPhone 15. A South African citizen needs to spend approximately 23% of their work or 13% of their yearly salary to purchase the base model iPhone 15 128GB. In terms of price, South Africa is the thirty-sixth most expensive country globally for an iPhone 15, with the base model iPhone 15 128GB totaling $1,428.29 USD after taxes. The most expensive model, the iPhone 15 Pro Max 1TB, costs $2,192.33 USD, equivalent to 50.98% of a yearly salary."

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