H&M apologises for image of black child wearing 'coolest monkey in the jungle' hoodie




9 JANUARY 2018 •6:19PM by david Williams 

H&M apologises for image of black child wearing 'coolest monkey in the jungle' hoodie 







The online images spark of a black model in a "monkey" hoodie provoked anger 
 Olivia Rudgard, social and religious affairs correspondent 
 One bears the words "Mangrove jungle" or "Official survival expert", while the other has outlines of various animals including giraffes and tigers. Referring to the green top, Labour MP Kate Osamor tweeted: "I was totally shocked, dismayed to say the very least to find this online imagine. @hm do you think this imagery is an appropriate representation of a young black boy?"






The Weeknd
✔@theweeknd
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore...
6:2PM - Jan 9, 2018
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The Weeknd, a Canadian R'n'Bstar who has produced menswear collections with the chain, said he was cutting ties with the company.
Alex Medina, who works in brand design, said it was negligent to place a black child in a top with such a slogan, while white children wore others.
He tweeted: "In the year 2018 there's no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better."


AYOAYO
✔@ayomari
What's interesting about this @hm ad is that not only did his parents have to approve the photo, the stylist approved the fit, the creative director chose the photo & then the photo had to be retouched. & through the entire process no one was like, "Ehh, we should rethink this."
12:40 AM - Jan 9, 2018
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🌹 Ferrari Sheppard
✔@stopbeingfamous
No one in H&M's 'brand integrity' department said maybe this ad is problematic?
12:45 AM - Jan 9, 2018
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A person tweeting under the handle @vulkaanrots said they would boycott the store.
They said: "So the black kid gets to wear the H&M sweater with 'Coolest monkey in the jungle' and the white kid with 'Survival expert'. This is beyond disgusting.

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"It's a projection of your neocolonial thinking. You won't see me anywhere near your shops these days @hm." A spokeswoman for the retailer said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."
Source; The telegraph 2018
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