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Apple wants to sell you a $300 photo book about its products


Apple wants to sell you a $300 photo book about its products

We're holding out for the BookBook Pro




Designed by Apple in California employs Zuckerman's signature style: bold imagery contrasted against white backgrounds. In a foreword, Apple's Chief Design Officer Jonathan Ive says:
"While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say."
"We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative."
 
The book itself is a linen-bound hardcover volume, available in two sizes. There's a small $199 (£169) 10.2" x 12.75" and a larger $299 (£249) 13" x 16.25" edition. Both will be available online and in select Apple stores around the world starting tomorrow, Wednesday November 16th.
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